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I agree with Helm regarding the characters. I'd also add that Azkaal is well-written; he turned out to be a rather charismatic demon. However, Sarah annoyed me when I played through Kirill's campaign.
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I liked the voices of Kirill and Anton. Svetlana also fit in well with Kraal and Sandor. Their mother, Kate, also turned out quite well. Azkaal fit in perfectly. But the voices of the angels and Michael, Uriel, and the others are terrible. The voices of Irina and the veteran centaurs don't fit at all. It's just awful.
Some of the references to the original Might and Magic universe in the campaigns.