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Well, come on, we're guys – the stronger sex, so why would we get upset and offended that we don't have our own holiday? Huh?
That's why February 23rd was created, although I think this holiday is for the military (those who serve and have served), not for all men... so I don't see the point in congratulating the entire male population on this day.
P.S. I don't really care about holidays, except for my birthday and New Year's. Although the latter is also questionable.