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Well, continuing the ideas suggested earlier, how about an order of landless knights, whose goal would be to acquire these very lands? In this case, the emphasis would be on the organization itself, rather than on the leader's personality. With this option, the goals will remain the same, but the leadership position will be hereditary. The only problem is with initiation, but in this case, perhaps it would be enough to ensure that the core members are not vagrants.
+++ This is exactly what I was talking about, simple and motivating.