Because +100% to initiative is more effective than -60%.
For the same reason that increasing damage by an infinite amount is more effective than decreasing it by an infinite amount, i.e., to zero.
In the case of initiative, slowing down and speeding up are almost symmetrical effects, if you only consider the troops. When heroes are taken into account, it's not quite the same, but it depends on which hero has better magic and better activated abilities.