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I'm a little surprised by the public's reaction. This isn't a joke or idol worship, and it's not even an attempt to scam anyone. Quite the opposite, actually.
Right now, Heroes is at roughly the same level as chess was in the mid-19th century: there were many tournaments, many good players, but there wasn't a clear hierarchy among them. The strength of the players was assessed by the chess Community more or less subjectively – based on tournament results, the quality of their play, and chess articles.
The similarity between chess and Heroes is that it's difficult to assess a player's strength remotely. In tournaments, not all the strongest players participate, and even if they do, they either compete in a round-robin format or play against each other in just 1-2 games (in a knockout tournament), which aren't always indicative of their true strength. All of this led to a lot of boasting and attempts to build up one's reputation not so much through tournament results, but through words, articles, and interviews (sounds familiar, right?).
Therefore, by the 1960s, the idea emerged to determine a champion through a match between the strongest players – playing a long series of 1-on-1 games to minimize the element of chance. This tradition proved to be so successful that it has been maintained for the past 150 years with only minor interruptions.
Currently, in Heroes, Alex is unofficially considered the best player – based on his overall results, the quality of his play, and other factors. In my opinion, this is quite justified. And that's why matches like this are needed – to prevent idol worship and to give players who feel they have the strength to challenge the current champion a chance to take the title in a direct confrontation.
Now, regarding the money: it's logical that the current champion doesn't have any sporting ambitions for the match, as he has already proven everything to everyone. Therefore, the only motivation for him to play could be financial, and for this, the opponent must provide a prize fund for the tournament – either himself or through sponsors.
This was the position held by all world chess champions until the creation of FIDE. If you want the champion to risk his title, you have to risk money.
Since Gomunguls doesn't have the financial means to provide a suitable prize fund for the champion, I suggest either sponsoring the match or backing a challenger.
If this idea works out, we can hold similar matches regularly in the future – this will benefit both the Heroes Community and the players' skills.