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I don't like the storylines in the Heroes of Might and Magic games at all; none of them have stuck with me. They're all just clichés about enslavement and revenge. Maybe it's because the heroes, who lose and destroy tens of thousands of troops, stand there with poker faces, looking at a fallen tree and contemplating their difficult fate, which doesn't seem very convincing. This is especially true for the fifth installment, where at least there are decent scripts during the missions. In other games, the storyline is generally vague and very generic. It's not surprising, because I think the way the storyline is presented in this series is inherently flawed. Spending half a day traversing a large map just to get three sentences of text about some supposed storyline seems completely pointless. It's a mismatch between the effort expended and the result obtained. Also, there's something inherently wrong with trying to inject a "pretentious" storyline into a game like this. In King's Bounty, for example, the entire "storyline" consists of the king sending you to find an artifact, which can be found on the map, with pieces of it held by powerful bosses. So you wander around the map, fight through neutral creatures, collect various bonuses, and build up your army as a tool. I like this kind of game; it's self-contained. The point of the game is the game itself. But what about Heroes of Might and Magic? The attempt to give meaning to the actions is too cumbersome. In reality, I doubt that even half of the players complete the Campaigns, and some never even start them, because you either choose or generate an interesting map and play on it. You complete the map, you defeat everyone, you collect treasures, you get a line in the high score table, all the women are yours, and you have a good time. Maps have descriptions and can even have small, amusing events that break up the otherwise monotonous Gameplay. But what about the Campaign? In which you do absolutely the same thing, but over several maps with the same hero, who is no different from a random character in a skirmish, because he doesn't do or say anything, or with the same castle, receiving a rudimentary, sparse briefing between scenarios that doesn't even come close to being a scripted scene (inb4 limitations of old games), and consists mainly of statements like "you defeated the enemy, clear the next map"? Given the nature of the game, in which you can't do anything except collect resources and engage in endless battles, the Campaign doesn't offer anything Gameplay-wise compared to a single map, and any influence on the storyline is felt only slightly more than in Snake or Tetris. There are games in which the storyline is the main focus, primarily obvious RPGs; in them, you can't play any other way. And then there's Heroes of Might and Magic, in which you play for the process, not to find out that your flawless actions have helped you move on to the next map, where you'll start all over again.
I hope my point is clear. This is just my personal opinion.