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The problem is that Russian is a language of intonation. You can express a compliment using profanity, or you can be very polite while putting someone down. It's impossible to convey the tone in written form, and emoticons clearly don't do the job. I'm not saying that profanity should be allowed in posts, but rather that when you see a post mentioning your name, you take it very personally, and usually in a negative way. After all, you can't hear how the words were spoken. This is what fuels the wave of anger, which a mature person is perfectly capable of suppressing.
I have a friend who is a "thief in law," a very powerful, influential, and wealthy man. I've never heard him raise his voice to anyone, whether it's someone in his circle or a stranger.
And before I took on a leadership role, my father told me:
"There are three mistakes that a boss should never make:
1. Do the work for your subordinates.
2. Yell at your subordinates.
3. Punish your subordinates."
Personally, when I see something unpleasant directed at me in a post, I first read it ten times in a row, then forget about it and come back to it an hour later, and believe me, a lot becomes clearer (when emotions no longer have power over you).
P.S. As for punishments, there's a rule in chess: "A threat is stronger than execution." If you constantly use punishment, it won't correct anyone.