Sacred Haven of Debauchery

The fundamental reason why a “poor” person parts with money much more easily and thoughtlessly is the apparent meaninglessness and purposelessness of savings. The phenomenon of impulse buying, actively used by marketers of consumer goods, is well known. But few people know that the most impulsive buyers are low-income people who, consciously or unconsciously, use such purchases to improve their mood, buying mostly practically useless cheap things because they cannot afford expensive useful things. This is a well-researched fact on which numerous advertising campaigns are built.