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"Every day, once a day, give yourself a present. Don't plan it. Don't wait for it. Just let it happen."
The fundamental reason why a “poor” person parts with money much more easily and thoughtlessly is the perceived meaninglessness and purposelessness of saving. The phenomenon of impulse buying, actively used by consumer goods marketers, is well known. But few people know that the most impulsive buyers are low-income people who, consciously or unconsciously, use such purchases to improve their mood, buying mostly practically useless cheap things, because they cannot afford expensive, useful things. This is a well-researched fact on which numerous advertising campaigns are built.