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The combination of the ice spear with the freezing effect doesn't significantly outperform the combination of burning with the fire passive in terms of damage. However, it is more time-consuming and expensive in terms of gems. Furthermore, ice lacks area-of-effect (AoE) skills. Yes, you can replace the flame with a cloud, but it's more expensive and riskier for the team. Also, if the character is a succubus, the flame can be centered on herself, but the cloud shouldn't be.