It's best to have a group. Write about what an entire community of interested (but not commercially driven ;) ) people would represent!
Well, I'm actually thinking that for him, a community means just leaking it online. And I wouldn't mind getting paid. Although, judging by his blog, he has a decent financial scope. To develop EE without distractions, he asked for 25,000 euros.
Added 1 minute ago
I promised him that I would sign an NDA. So, we'll wait for his answer.