How can we save the "Heroes" theme?

Regarding the lack of interest in Heroes, the issue is that there's not much to discuss in the official Heroes games, and few people seem interested in unofficial Heroes content (the "Wog" section exists, but it doesn't get much attention). I think we should create separate sections for unofficial expansions like Rekvizit or Ecvilibris and promote various tournaments and contests for the best avatar (although it's unclear if that's necessary, as few people participated in the Hel contest).
The "flood" section needs to be more clearly divided into sub-sections: general chat, politics, literature, movies, other games, etc.