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Okay, how will upgrading HotA (which the developers seemingly don't want to do?) encourage HotA players to play it? It's more likely to have the opposite effect, right?

In short, I predict that the loyalty of HotA players to HotA and its developers will increase sharply. Right now, it looks like all the improvements are only for HotA, and neutral developers are forbidden from working on it (even though the original idea was to make it a shared project).
Currently, the HotA audience is only about 30-40 people on the world server, but it could be much larger with proper marketing.