1. For the general public, this will be just another fantasy book, but for fans of the Heroes series, it will also be a book about their favorite world. Besides, there are quite a few people who know about the Heroes games. Also, no one is talking about the publisher yet. And there are already books about Warcraft and Forgotten Realms.
2. I agree.
3. I wouldn't say so... It all depends on the approach.
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