numOne
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A ban on sales after 10 PM will only cause general discomfort and irritation.
I would personally shake the hand of everyone involved in introducing this ban. There is no discomfort from this, quite the opposite. It could even be extended to 8 PM; they'll drink earlier and go to bed earlier. :)
Пусть мой враг будет силен и страшен. Если я поборю его, то не буду чувствовать стыда.