Commercial show matches.

Sevensana was skillfully humiliated :D

And who is this?

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We can rephrase the question: how much are the organizers of the broadcast willing to pay me as a viewer for spending my time and watching their stream, thereby increasing their revenue from advertising placed on their website during the broadcast?

In my opinion, this idea is even more utopian than having Heroes of Might and Magic III at the World Cyber Games.
Even the WCG doesn't charge the end viewer for watching the finals. Earning money from advertising is a different matter. Although, that is also quite difficult.