Commercial show matches.

Here's the idea: we take a tournament; we require players to provide streams; we add 2-3 good re-streamers who will host streams from both sides; we post wallet numbers in the regulations. People play, streams happen almost every day, money slowly accumulates, not immediately into someone's pocket, but into a third-party wallet. The closer to the final, the more intense the competition becomes, maybe even those who have already been eliminated will chip in 10 rubles. By the final, a certain amount accumulates, while the final is being played, a little more is added, and in the end, the winner and the streamers share everything that has been collected (the prize ratios can be adjusted).
Free streams and motivation. The main thing is that the tournament is lively.