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Commercial show matches.

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kalababa
I used to do something similar before my tournaments. I would arrange matches with two players – they would stream the game and put donation links at the bottom of the stream. All the money donated would go into the tournament prize pool. And now, some statistics: for the first such show match, about 500-800 rubles were donated. The second show match had a smaller amount. This was despite the fact that about 300-400 people were watching the stream. You can't force everyone to pay for the stream, but it's quite possible to collect 500 rubles voluntarily for a game between top players.
Paying money to watch a restream of the same game is too much (quality-wise). Maybe there will be such people in the chat, but fans of Heroes are not only in that chat.
About a year ago, I thought about doing a series of streams based on the "king of the hill" principle – you play until you are defeated. Each game would have its own prize pool from viewers. This idea could work. I did something similar with Worms Armageddon and it was quite successful. But Heroes battles are not just 2 hours long. Therefore, viewers are unlikely to be able to watch the entire stream, which raises the question of why they should pay for it?
Good comment, there is something to think about.

Here are some thoughts:

1) 500-800 rubles, I'm afraid, is not enough to motivate good players. And there is also the need for a commentator.

2) The option with voluntary donations tends to decrease in volume over time, so in the long run, it is necessary to somehow organize the contributions.

3) The duration of the battles should be reasonable, in my opinion, the golden mean is around 4-5 hours. Less than that – it's just trash, more – not every viewer can handle it.

Added 9 minutes later
KostyaN
The idea is not bad, but after getting something for free for 100 rubles, few people will want to pay:)
It's not about the free stuff, but about the fact that not everyone has electronic wallets, the desire to deal with registration for the game, etc. Even if you make the ticket price 1 ruble, it will already create a certain barrier for viewers, which not everyone will overcome.

But in fact, there is not much difference between 1 ruble and 100 rubles, and both are approximately the same insignificant amount of money.

The main task is to test the mechanism of collecting funds and distributing them among content creators. If it is put into regular operation, then prices will set themselves over time, the invisible hand of the market...