Other "Factions".

I thought this would be the easiest. I opened Google Maps, found the place I marked, and voilà.

The problem isn't that. The problem is that we need to figure out which part of the non-Russian name represents the word we're looking for...

Regarding "народные массы" (narodnye massy), it's used more for generalization (especially in psychology, philosophy, and political science). In other words, the connection to a "heap of people" is only indirect.