This would only be beneficial if Duel of Champions were more popular than Heroes 6. But the game is unlikely to become more popular. Because, in my opinion, it is aimed at an intelligent audience. And Heroes 6 has more beautiful graphics.
As for the intelligent audience... Aren't Heroes games for an intelligent audience either? It's a rather strange criterion.
And in general: why does everyone think that casual games are bad?
But PR only brings results if there is a high level of interest in the object of PR from the community. If players don't crave the game, no matter how much you promote it, there will be no point.

Барон "Vampires"
Отдай свои прошлые сны,
В сомненьях себя обрети,
В бешеном танце душа кружится!
Не думай, что будет потом,
Здесь и сейчас мы живем,
Стань хоть на миг сам собой, слышишь!