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Perhaps the director himself genuinely thought so, but in reality, it comes across as "can you top that?" or "what else crazy can we come up with?". It can be compared to the current pop-style PR, for example, of Lady Gaga.

It can be repeated that the film is based on a comic book source material, which, according to Wikipedia, uses the same black and white style, which is quite an unusual effect. As is the unusual slow-motion in "300," for example. I don't understand what Lady Gaga and her provocative PR have to do with it.