How can we increase the resource’s popularity?

This isn't a new issue. I touched upon it partially in the Forum a couple of days ago. In general, this problem affects all Heroes-related websites. In some places, this process is more noticeable (HeroesLeague), while in others, it's not immediately apparent (HeroesWorld). However, the trend is the same for everyone; it's just that the HeroesLeague administration has essentially abandoned the resource, which led to this. This is another issue, but the HeroesWorld administration isn't actively developing the project, but they are acting very democratically; in fact, the Heroes 3 online community is run by the players themselves (TK and AK). Everyone probably remembers what happened when higher-ups interfered with the online community (at least the situation with Djede's cheating). If things continue in this direction, the future of HeroesWorld looks very long and quite cloudless. However, if the emerging signs of authoritarianism continue to develop, the online community on HeroesWorld will decline. And as soon as the current supporters of AK experience this themselves, they will immediately become staunch opponents of it.
So, the only solution is to continue the development that has been happening here for the past couple of years, during which HeroesWorld has become a leading resource in the Russian-speaking internet for Heroes 3 online. Everything else is already available on the resource. There are plenty of tournaments. There's also plenty of variety. Moreover, you can play with anyone, in anything, and on anything, as long as you want.
And in short, it's about a Heroes community, regardless of race, gender, or resource :)

The main thing is that they don't write any nonsense here, and everything will be fine...
And we're doing great with the resource!!
It's the largest in the CIS, as far as I know...
The portal isn't as rich in resources as we are, etc.
And what about popularizing the game??
You can't force people to play Heroes; it must be in their heart and soul!!!
I've said everything.