How can we increase the resource’s popularity?

I would like to hear opinions on this matter!

This is not a new issue. I partially touched upon it in the Forum a couple of days ago. In general, this problem concerns all Heroes websites. In some places, this process is more noticeable (HeroesLeague), while in others, it is not yet visible to the naked eye (HeroesWorld). However, the trend is the same for everyone; the League's management has essentially neglected the resource, which led to this. This is another question, but the HeroesWorld management is not actively developing the project, but they are acting very democratically; in fact, the online community for Heroes 3 manages it themselves (TK and AK). Everyone probably remembers what happened when higher authorities interfered in the online community (at least the situation with Djede's cheating). If this continues in the same vein, the future of HeroesWorld looks long and quite cloudless. However, if the recent signs of authoritarianism continue to develop, the online community on HeroesWorld will decline. Moreover, as soon as the current supporters of AK encounter this themselves, they will immediately become its staunch opponents.
So, there is only one way out: continue the development that has been happening here for the past couple of years, during which HeroesWorld has become a leading resource in the Russian-speaking online community for Heroes 3. Everything else is already available on the resource. There are plenty of tournaments. There is also variety. Moreover, you can play with anyone, in anything, and on anything, as long as you want.
And if I may summarize: a Heroes community, regardless of race, gender, or resource. :)