How can we increase the resource’s popularity?

I'm looking at the reports from dreamcatcher.metroland.ru, and it's disheartening :( It seems that this resource is on the verge of collapse, and it's almost 99% certain. There's been a standstill, a kind of death, although it hasn't been officially announced yet. But I have a question: what should we do to ensure that a resource like forum.heroesworld.ru continues to delight all Heroes fans for many years to come, and not only continues but also actively INCREASES the number of PLAYING Heroes fans? Thank you for reading this message! I want to hear opinions on this issue!