"Heroes 5". But are they really "Heroes"?

I highly doubt that even after the expansion, Heroes of Might and Magic V will become a full-fledged part of the Heroes series. It's purely a commercial project, in the spirit of Warcraft. It was made solely for profit, not for the love of the game. For me, Heroes of Might and Magic V will hardly ever become a part of the Might and Magic universe, unless through a revival.