Numbers.

What a bitter surprise it was for the inspectors when they found neither flour, nor pepper, nor household soap, nor peasant troughs, nor textiles, nor rice in the store. The shelves, counters, boxes, and barrels were all empty. Only in the middle of the store, on the floor, stood giant hunting boots, size forty-nine, with yellow cardboard soles, reaching towards the ceiling, and a dimly flickering automatic cash register "Natsional" could be seen in a glass booth, its nickel-plated female bust adorned with colorful buttons.

(c) Ilf and Petrov. The Golden Calf.
a classic...