The “McDonald’s” fast-food restaurant chain.

I'm generally neutral about it. I go there occasionally, depending on my mood. The main thing about McDonald's is its standardization: predictable food with a standard level of quality, meaning no culinary extravagances, but also no spoiled meat. In fact, if someone were to get seriously ill there, they would have been hit with a massive lawsuit in America. And yes, it's fatty, fried, and generally not good for your stomach, but steamed vegetables wouldn't sell well because they're not tasty. And in Russia, the main problem is the high prices; McDonald's is still more expensive than what the average person can afford (especially if you consider prices across Russia, not just in Moscow).