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Wow, it just dawned on me: you're all complaining that Dom 2 is garbage, but you're also naming the participants. Seriously, I only know the people from Subchag; I don't know anyone else who participates. And I only learned about the Korean restaurants (Subchag "gav-gav") being filmed there from some thread on a forum.
That's how it is: everyone's complaining that it's garbage, but half of the people complaining are watching it, which is why Dom 2 has such high ratings.
Added after 28 minutes
And, Lock, thanks for the link; it's extremely interesting reading!