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There's already one example of alcoholism that's popular and incredibly vulgar in our country – Sergei Shnurov, the leader of the Leningrad band. Judging by his songs, he complains about not having enough women, or that they're leaving him (he looks like a pig and doesn't have any decent friends), or he sings about how he drinks all kinds of alcoholic beverages and smokes marijuana.
And then, naturally, young people start drinking, and there's nothing surprising about that. Our government has allowed such alcoholics to flourish, and they even let Shnurov perform on stage, degrading our Russian society (although some of his songs are funny in places). The same drunkards were in our Kremlin 10 years ago, and some of them are still there.
So, naturally, there will be people who set records for binge drinking, and they'll have someone like Shnurov to emulate among young people. And with older people, everything is clear.