Silver Persimmon

Yes, exactly, it's "nothing" when you consider it on a generational scale.

As long as this meme is used for content, and that content is watched, it will live on. Even if the content is complete garbage.

Added 7 minutes later

I've noticed for a long time that even people who seem like bright stars, who will shine for a long time, are actually unknown in the next generation. Now, zoomers don't know who Vysotsky is, they wouldn't recognize him in a photo. We (conditionally) don't know who Sergei Lemeshev is.
Take Soviet comedies, Gaidai, etc. Everyone used to watch them, we watched them. Now, twenty-year-olds don't know about them. The actors have passed away, and the memory is slowly fading too; new idols are emerging.
What can we say about a meme hero, especially in an era of information overload, when there are thousands of these memes. Just a grain of sand.

I agree about Lemeshev, it's a bit difficult, but even zoomers still know Gaidai, as does Generation Alpha, because if not their parents, then at least when visiting their grandparents, they can still watch his films. But when there are no more pensioners with TVs, then yes, young people will completely forget about Soviet heritage.

Moreover, things like "Nu, Pogodi!" and "Prostokvashino" in modern interpretations will be more popular than the Soviet originals, because the new versions have bright, eye-catching visuals. And after that, children no longer want to watch old content.
I remember when my husband's nephew, whose upbringing was largely left to the screen, was visiting us. He watched "Masha and the Bear," "Paw Patrol," and "Buba." When my husband and I tried to show him "Tom and Jerry," just to introduce the kid to something better, he rejected it because the visuals were dull and unappealing compared to modern content. The child was 2-3 years old at the time.

Added 1 minute later
Revan, until what date should we guess the masks?