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Don't you think there are no challenging scenarios in HotA? Or is it less valuable to get a good starting position when you're unlucky with heroes, maps, and resources? The main reason is probably speed, but not just the speed you mean in terms of the duration of a single game. But also the speed that comes from a more user-friendly and well-designed interface (exchanging artifacts within the city, the ability to estimate movement ranges during the opponent's turn). This allows you to focus on the strategic and tactical aspects of the game, rather than getting bogged down in inconveniences, and once you get used to it, it's very difficult to make yourself play SoD. These parameters seem important to me, as they do to many others, and not some new objects, pictures, and so on. And what do you mean by the simplicity/complexity of the game? You seem to understand complexity as overcoming certain guards with pieces of your army, but I am attracted to the complexity of controlling the map, when you split your forces as much as possible, play with support units, and so on – the strategic core of the game, rather than combat tactics.
As for the lobby fee, I have paid it several times just to play one tournament a month and not play anything else.