Viewers of CIS game streams care about the content (not necessarily) – the games themselves, of course, various videos, interviews, etc. Regarding the games – if there's a mutual exchange with the "commentators," who seem to have an excess of some magical elixir in their blood, then, apart from jokes that only those present at the event will understand and total noise, not much happens. Again, if there's an opportunity to watch the players on their channels, that's ideal, but everyone knows what the internet is like in the CIS.