It's such a popular color today.
Meanwhile, the re-enactor adds: relatively inexpensive (compared to ancient purple dye made from shellfish), purple could already be obtained in the early Middle Ages from lichens, and this was actively used in the northwest. Of course, it was inferior to true imperial purple, lacking the same saturation, dye fastness, or luster, and it was only used to dye wool. At that time, red, especially that obtained from kermes, rather than madder, became fashionable among the upper classes. Of course, Byzantium is a separate topic and this does not apply to it.
e si ieu muoir, er mi grans deliuriers