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It seems like Sguei thinks they have a very funny sense of humor, and that everyone will happily squeal with delight at the hilarious and ironic meme pack they released, pat their employees on the back, offer them their daughters in marriage, invite them to a party, and buy a ton of gems. But right now, it just looks like some local idiot standing in the middle of the street, grinning stupidly, blowing bubbles with saliva, and shitting in his pants.