I think it should be a fundraising broadcast.
Besides, this is the last tournament that Artem signed up for.
The playoff stage can be streamed, and money can be raised to support the family.
Many people would be embarrassed to donate small amounts directly, but here there is a chance to collect "a little from everyone" through streamers.
В прошлом "Координатор турниров Лиги Героев" (www.heroesleague.ru)