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Specifically, who are they, from a gameplay perspective, and what are they used for?
The Standard Bearer is a script in WoG 3.58f (I don't know if it was in earlier versions). It allows you to choose one unit from your army that will level up and gain experience. In 3.58f, it is influenced by the hero's experience + the Standard Bearer's experience from battles. With each new level, the number (the one that displays the number of units in the stack) increases, but in reality, it's just one unit. For example, a skeleton is chosen as the Standard Bearer. After reaching level 6, it has 36 health (a normal skeleton has 6 health x 6 levels). Below it will be the number 6, it deals damage like 6 skeletons in a stack, and it will die when 36 health points are taken away.)
Hopefully, it's clear now what I meant. This doesn't create as much imbalance as the commander script in the same WoG, which allows them to single-handedly wipe out armies.