Generally speaking, considering Heroes 6 and 7, it would be more canonical to make the first upgrade green, and the alternate upgrade red. Currently, the alternate upgrade is purple, but that's the color of the Dungeon faction.
P.S. Red is also already taken – I'm talking about the alternate upgrades for humans.
By the way, this option is also clearly visible on the map...

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Неудачное планирование ведёт к неудаче ...
NCF - мод, добавляющий дополнительных существ в HeroesV 3.1