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Bwahaha. What "masses"? The audience of Heroes players isn't enough for mass commercialization—maybe around 100 more or less active players. And that's with a bunch of streams featuring actually cool content!!! Long-drawn-out games are no longer on trend and probably will never become a mass-market game again. HotA, HVrules are truly products created by fans of the series and they exist precisely because these fans exist. A huge thank you to them for all this. p.s. as for commercial profit, Ubisoft raked it in; they collected the cash and couldn't even fix the bugs in a fairly promising product.