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Why even advertise 3 in the first place? It doesn't need advertising already because Nival's heroes are marked with the number 5; it's simply impossible not to know about 3 while playing five. And 3 itself, in my opinion, is advertised very well; mentions of it can be found everywhere. Whoever really wants to will play it. And as I see it, it's already distributed quite well (if you really want to, you can even download it via the internet, but that's an extreme), and Heroes 3 discs are proudly displayed in any store. As for popularizing 3... why?.. popularity only brings a pile of cash and a crowd of people discussing all the intricacies of the game, having fried their brains and set the disc aside already after the second mission of the Campaigns. Cash is good, of course, but where would you put it? For some reason, I doubt that more Tournaments etc. will be held. Spend it on improving SoD?:D Fix a patch of a patch of a patch of a patch... just so it's 100% working correctly? It seems fine as it is. Turning the game into a money-grab isn't worth it either... to put it mildly, it's not worth it. It's like going to work and dancing there.:)
The result? Neither advertising nor money will make Heroes 3 better. What will?
In my opinion, it's this: only our efforts, which won't translate into a monetary equivalent, will give the heroes life.
"Are Heroes evolving? They are treading water!!! Everything you listed... is just different visions of what Heroes are lacking! But I say that Heroes are SELF-SUFFICIENT!!!" - hmm... but isn't evolution actually the search for a path to something better? And if they weren't treading water? They would have stayed in the same place and might even have remained unrecognized by many players who started with mods like VOG. And VOG is a very good thing, I like it.
I think we need to make it so that good expansions can be easily obtained (since they aren't sold in stores), in other words, advertise those specifically.
Sorry for the long post, don't kick me...:)