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How can you say such things? "House 2 is terrible!", "House 2 is disgusting!". After all, House 2 is sacred; House 2 is almost like Christianity. Soon, it will have just as many followers as Christ, and then it will turn into fanaticism (the process is already visible). Soon, Sobchak and Borodina will be canonized, a painting called "The Not-So-Secret Supper at the Lobnoye Mesto" will be created, the apostles will be chosen by SMS voting, and TNT will be transformed into a new church. The perimeter will be declared the new Vatican, and a New Holy Scripture will be published.
...Those who unconditionally believed... after death, their path lies to "the House," and those in whom the vile spirit of heresy has settled... ...will be sent to "beyond the perimeter."
Of course, an inquisition will appear, which will punish all the disobedient. Those who refuse to pray to the great Sobchak via SMS will incur her wrath.
Then, the time for a new society will come, and the inquisition will be abolished, as there will already be 50% of zealous believers, and the rest will be given a chance to decide for themselves. A subculture called "Mayonnaise Eaters" will also emerge in honor of the apostate Maya Abrikosova.
Even further on, an era of wars will come, where the armies of House 2, under the command of the Sobchak Corporation, will fight to the death with the rebels from the resistance.
And what if, later, the second coming of Sobchak takes place, and she saves all the faithful and drowns the rest of the world in fire?
See, if we want to survive, we need to be with House 2 :D